Massage Heights ‘Zee Thinks Workplace Culture is on Her

Jennifer Burlington, a three-unit Massage Heights franchisee in San Antonio, has a simple yet often overlooked way of finding out what her massage therapists want in the workplace: She asks them.

"I've asked that question over and over and over," she told me, in a visit last week to Massage Heights' Texas headquarters, for a larger story I'm preparing on the family-run franchise. "It's everything from a silly thing—they don't want to do laundry, to a more cultural thing. Therapists want to have more freedom. They don't want a corporate environment."

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