Our leadership Team

Heading up the Massage Heights leadership team is Shane Evans, who co-founded the company in 2004 and owns multiple Massage Heights Retreats. Before becoming President in 2014, Shane served as Vice President and Chief Operating Officer. Shane’s goal has remained constant: To make Massage Heights the No. 1 massage concept in the U.S. She works closely with the Marketing, Training, Technology and Operations teams and provides a steady hand to Franchise Owners as they open their Retreats. Her business acumen and strategic thinking helps guide her staff, the Franchise Owners, and their employees as they grow.

Wayne Evans co-founded Massage Heights with his wife in 2004 and is still a vital part of the Massage Heights leadership team as Director of Human Resources and Wellness Programs, while also overseeing the operations of corporate locations. Wayne’s background is in the fitness industry, where he quickly learned the important role massage therapy could play in maintaining a healthy lifestyle. He previously worked as Regional Supervisor for a national health club chain, giving him the knowledge and expertise to apply the membership model to Massage Heights to keep services affordable for clients while also maintaining growth for the company. Wayne and Shane opened the first Retreat in San Antonio, Texas, in 2004. When he is not working you can find Wayne competing in CrossFit competitions and being active in the outdoors.

Glenn Franson has been involved with Massage Heights in multiple capacities since shortly after the launch of the brand in 2004. Glenn has been a franchise partner, director of franchise development and CEO of Massage Heights. He currently sits on the board of directors for Massage Heights. As CEO of Elevated Brands, Glenn develops brands in the health and wellness space that complement the Massage Heights business model and values.

Since 2014, David has served as chairman of our board of directors in our franchise headquarters in San Antonio, Texas. During his 30-year international career in general management and marketing, he has built powerful brands and developed successful teams, driving profitable growth in North America, Latin America, and Europe. From 2008 to 2011, he was CEO at Massage Envy, nearly doubling both their locations and their membership base in three years by repositioning the brand, extending its service offering, and enhancing its marketing.

Cecilia joined the Massage Heights executive team in 2014 as the Chief Financial Officer. Previously, Cecilia served as Vice President of Finance for Roofing Supply Group, LLC, a multi-location, Dallas-based, one-step distribution service provider from manufacturers of quality roofing products to roofing contractors, home builders, and other end users.

Since joining Massage Heights in 2012, Ashley has played an integral role in helping the brand nearly double in size to more than 140 Retreats across the U.S. and Canada. Ashley currently leads Massage Heights’ marketing strategy and development efforts, working with key vendor partners to enhance the brand’s voice, vision, digital presence and much more.

Matt joined the Massage Heights executive team in 2015 as an essential part of our brand’s technology innovations. Matt’s experience in working with other national franchise brands, in addition to owning his own software company, has aided in the development and innovation of many different technology services that allow us to provide a better guest experience to our consumers. After a few years on the Massage Heights team, Matt opened three franchise locations in the Indianapolis market.

Brooke joined the Massage Heights team in 2017 and oversees the Field Operations team. Over the past 15 years, Brooke has served as the Vice President of Marketing and Director of Operations for New Store Development for a large franchisee across nine regions in the US, overseeing three national brands -- Papa John’s Pizza, Jimmy John’s Gourmet Sandwiches and Genghis Grill Mongolian Stir Fry.

Russell helps oversee financial planning, new store openings, development of operational procedures, brand consistency and support for all Strategic-partners. His 11 years with Massage Heights was preceded by 19 years in management and leadership in the health care industry, which created a clear understanding of how to help people to achieve a successful and profitable business.

Determining where to locate a new Massage Heights Retreat involves high-level demographic analysis, strategic thinking, experience, the right connections and gut instinct. Since 2014, Cynthia Lee, CCIM, has been providing that level of expertise to Massage Heights as Director of Real Estate. She oversees and/or handles all site selection, working directly with the franchisee. Cynthia’s a nationally recognized CoStar Power Broker who holds the highest designation in commercial real estate, CCIM. Her background includes 16 years as a television news anchor, 10 years as a residential Realtor and Master Broker for several national brands.