A family-owned franchise

Shane Evans and her husband, Wayne, founded the company in San Antonio, Texas, in 2004 and opened their first franchised location in 2005. The first Retreat was opened in an area known as Alamo Heights, which is what inspired our name in addition to the idea that the word “Heights” means the top of something, the best, the summit or pinnacle and that Massage Heights could elevate a person’s being by providing a valuable, topnotch service in an elevated spa like environment, not clinical. When you have a massage you think more clearly, have a positive outlook and simply feel better; you leave our Retreats a better version of yourself!

Massage Heights sprang from the idea that more people should have access to professional massage services in an upscale environment without the high price tag. Both Shane and Wayne had a background in the wellness industry and sales, and they knew the membership model would be perfect.

“We both understood that model very well, and from an investment standpoint, we knew how attractive it would be to be able to determine your cash flow based on a recurring revenue model, as well as your staffing and your marketing and your expenses, so we started out with a membership model right from the get-go,” Shane says.

The massage industry is growing

The American Massage Therapy Association (AMTA) estimates that the $18 billion massage industry will continue growing as more people realize the many applications of massage, and our spa franchise is particularly well-positioned within the industry.

Consumers continue to believe in the efficacy of massage as 88% considered massage to be effective in reducing pain and beneficial to health and wellness. This directly correlates to the increase in frequency that consumers are receiving massage services.

People are increasingly understanding the many benefits of massage. Even in our luxuriant, upscale setting, there are many health benefits. “Guests are looking for alternative treatments for pain management,” says CEO & President Susan Boresow. “A lot of healthcare providers are acknowledging massage as a good treatment enhancement and a viable option for people that are trying to work on many issues, whether it's inflammation or posture, circulation and daily stress.”

We offer affordable monthly memberships that provide Members with a high-end, spa-like massage treatment at a price point that’s accessible. Massage Heights has over 140 Retreats nationwide, with many prime territories still available.

Our revenue opportunities

Franchisees benefit from the steady stream of revenue that comes from the membership model. Massage Heights has developed programs to help new locations acquire memberships quickly after their opening so our locations can leverage more revenue opportunities when they offer customers discounted rates on additional services and add-ons, such as hot stone therapy, reviving foot scrub or hemp-infused massage.

“We're starting to see a shift in people where they're starting to come in for the health benefits, or for pain reduction,” says CEO & President Susan Boresow. “Being able to open up that side of it and provide education to people on the health benefits really broadens the potential for anyone in this business.”

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