The Opportunity Within the Massage Industry


Massage therapy is one of the fastest growing industries geared toward health and well-being, creating over $10 billion in revenue in 2013. While massage was once viewed as a luxury spa treatment, more and more people are enjoying it regularly and more health professionals are recommending massage to their patients for a variety of health benefits. This evolution has created a growing need for affordable and experienced massage providers to service this expanding market space, making a perfect franchise opportunity for many entrepreneurs.

Bright Future for the Massage Industry
The climate for owning a massage therapy business has never been more promising. Physicians and other health professionals have finally begun to recognize the health benefits patients can receive from massage. This change in attitude has perpetuated massage therapy as a mainstream option for people of all walks of life and income levels.

It is estimated that 35 million adult Americans received a massage in 2013, which is 16% of the entire population. The majority of these recipients sought massage therapy due to referrals from a health professional. These referrals are a bright beacon of opportunity in the massage industry, especially for those looking to own a thriving massage franchise business with potential for incredible growth in the future. Results of a survey done by the American Massage Therapy Association (AMTA) in 2013 revealed:

  • 26% of Americans received a massage in the last five years.
  • 43% of those surveyed received a massage for health-related concerns such as pain management, injury or muscle stiffness.
  • Of those that discussed massage with their doctors, 62% revealed that their doctors strongly recommended massage as a treatment option.
  • 53% of Massage Therapists reported receiving at least one referral from medical practitioners every six months or less in 2013.

With massage treatment being accepted into mainstream health care, the opportunities for revenue in this growing industry are increasing every year. There is an unprecedented need for easily accessible massage therapy for consumers, making a massage franchise an excellent investment opportunity. At Massage Heights, we have been closely monitoring this growth and tailoring our unique business plan toward capitalizing on the need for professional, affordable and convenient massage.

Massage therapy is not the only revenue stream for Massage Heights Franchise Owners. Facial services, private label and dermalogica® retail products, gift cards and a variety of massage and facial elevations boost Guests' Retreat experience and ticket price. These multiple revenue steams work together to create and shape a business plan with built in profitability. To learn more about becoming a Franchise Owner, contact us today!

Becoming a Massage Franchise Owner
There has never been a better time to invest in the massage industry, which is only expected to grow. Massage Heights offers an excellent opportunity to break into this industry with a proven success formula. With over 100 open and operating Retreats, we have created a concrete system that encompasses the right business model, training, support and revenue avenues to ensure our franchisees have all the tools to be successful in this booming industry.

The massage therapy business is positioned to become even more profitable as health professionals and consumers recognize the many health benefits for an expanding list of health issues. Anyone who has been looking for an investment opportunity that has incredible earning and growth potential should take a serious look at what we have to offer to our franchisees at Massage Heights.

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