Massage Heights is a leader in providing customers with personalized add-on services, called elevations, such as therapeutic aromatherapy, to enhance their client's massage experience. Now, that trend is getting traction in other spas according to American Spa Magazine editor-in-chief Julie Keller Callaghan. In a webinar this year, Callaghan identified one of the top spa trends as allowing clients to mix their own blends of aromatherapy oils, body scrubs and other products. She calls this personalized, custom approach to scents and massage treatments "appealing apothecaries." Massage Heights allows customers to choose the aromatherapy that best suits the goal of their massage, with special proprietary blends designed to help clients relax, breathe, energize and revive.