5 Do's and 4 Don'ts When Planning for an Entrepreneurial Future

Massage Heights Franchise Owner

Embarking on an entrepreneurial journey, especially within a franchise system like Massage Heights, is both exhilarating and demanding. As you plan your path to business ownership, it’s crucial to approach your venture with a clear mindset and a strategic framework. Here are five essential dos and four critical don'ts to help guide your entrepreneurial plans.

Presented in no particular order, here are five do’s and four don’ts when it comes to planning for your entrepreneurial future:


  1. Do Your Research - understanding the market and the unique position of any franchise is paramount. Research the industry, local market trends, and consumer behavior. Analyze competitive offerings in that industry and find your niche that will allow you to stand out. This foundational step cannot be overlooked if you aim to build a successful enterprise.
  2. Review Your Finances – a clear financial plan is the backbone of any successful business. Before you can determine the type of business you’d like to own and operate, it must be within your financial means to launch and sustain until profitability. Determining the level of what you can afford is known as your financial tolerance.
  3. Choose the Right Business – with as many small business opportunities as there are these days, you should be able to find the perfect fit. For many others before you, Massage Heights checked all the boxes in finding something that met with their passion, lifestyle, and income-generating capability.
  4. Ask for Help Often – undertaking the pursuit of an entrepreneurial future requires assistance – and in some cases, a lot of it. You have to be willing to ask for help when you need it. If you’re considering Massage Heights ownership, just know that you’ll receive all the help and guidance you need – and then some.
  5. Stay Positive – the path to your entrepreneurial future may not be as straight and narrow as you anticipate. Yes, there may be setbacks, but you have to plan ahead and keep a positive attitude when things don’t unfold according to your expectations. In the end, you don’t just want to be a business owner – you want to be a happy and successful business owner


  1. Go it Alone – Franchising offers a unique and advantageous pathway for those looking to dive into entrepreneurship. It combines the independence of owning a business with the support of a well-established brand. For aspiring entrepreneurs, this means less guesswork and reduced risk compared to starting a business from scratch. Franchises provide a proven business model, brand recognition, and a suite of resources that can include marketing, training, and ongoing support. This framework not only speeds up the launch process but also offers a higher likelihood of success through established operational practices and customer loyalty associated with a recognizable brand. Therefore, franchising is an excellent option for those who desire to be their own bosses while having a safety net of support to guide their success.
  2. Rush Through Things – chasing your entrepreneurial dreams takes patience. We understand that you might want your situation to change overnight, but that’s not reality. Whenever you’re reviewing a small business opportunity such as Massage Heights franchising, you’ll be required to apply a consistent amount of due diligence. And for franchising specifically, due diligence is paramount when entering a franchise agreement. Understand every aspect of the franchise contract, the franchisor’s expectations, and your legal obligations. Consult with a franchise attorney to clarify any points before signing anything.

  3. Burn Any Bridges – for many would-be entrepreneurs, business ownership is a carefully planned exercise, often completed in phases. If your financial situation requires it, make sure you don’t burn any bridges as it pertains to your source of income. Many Massage Heights franchise owners have kept their day jobs and taken advantage of the semi-absentee business model in which you simply “manage the manager.”

  4. Get Discouraged – during your entrepreneurial journey, there may be times in which you think the effort is too much trouble. But you have to remember that other successful small business owners were once in your shoes. So, don’t get discouraged when things don’t unfold according to plan. Rather, stay focused and find a way forward with a positive attitude. You’ll thank yourself for it in the end.

If you’d like to begin your personal entrepreneurial journey by investigating the Massage Heights business model, simply drop us a line and we’ll be in touch to get started. And we’ll stay engaged with you through the entire process.

Let’s Chat!

Massage Heights, a leading North America spa franchise, has been offering high-quality massage, skincare, and wellness services since 2014. With 115+ franchises across the nation, the company is a family-owned massage and wellness franchise focused on offering the best in massage, skincare, and wellness services. If you’d like to explore an entrepreneurial future as a Massage Heights franchise owner, we invite you to contact us today and one of our qualified franchise development representatives will follow up with you shortly.