It is no secret that health and wellness are a priority in many people's lives. Ways to improve diet, exercise and healthy living are constantly in the headlines, which is good news for those of us in the massage industry as massage is to an accepted form of therapy to enhance physical and mental health. If you are looking for a growing industry, owning a massage franchise may be just the opportunity you have been waiting for.
What Makes the Massage Industry Unique
There are several reasons that the massage industry has seen fantastic growth in the last few years, making it unique as a franchise opportunity. Here are a few factors that make the massage industry unique, especially for those who are looking to buy a franchise.
Wide Client Base
Massage falls into both the health/wellness category as well as the spa classification.
- This gives massage Franchise Owners a chance to capitalize on a wide variety of patrons, from those looking to be pampered to those needing the relief that massage provides.
People also love to give the gift of massage to family and friends, which is why we offer gift certificates at Massage Heights.
Massage customers rarely come for just one visit.
- Massage memberships offer clients an opportunity to save money while giving Franchise Owners a unique way to build customer loyalty and recurring income.
Massage Heights has embraced the membership business model that has been extremely profitable for our franchisees.
A massage franchise can easily branch out into other services, especially in the spa world. At Massage Heights, we have expanded into offering skin therapy, along with our own line of products.
Beyond marketing, massage is a referral-based service, with many doctors, chiropractors and other health professionals recommending massage to their patients. There is a phenomenal opportunity to network with those in the health industry and medical field to garner referrals to a massage franchise.
Owning a massage franchise gives you the chance to offer a service that benefits your Members and Guests in a very personal and meaningful way. You also have the chance to employee incredible people that love doing what they do. Very few franchise industries allow you to have such a positive, healthy impact on so many people.
The demand for massage is growing.
- One report estimated that 35 million Americans received at least one massage between summer 2012 and 2013.
This number is only expected to become larger, especially as massage franchises like Massage Heights become more available to the public.
Franchise With Massage Heights
If you have been looking for an opportunity to own a business that is uniquely positioned to enter a growth market, a massage franchise may be the right choice for you. We would love the chance to share with you the many success stories we have had amongst our Massage Heights franchise network. Learn more about becoming a Franchise Owner here.