10 Factors to Consider when Selecting a Franchise


There are thousands of franchise options available for those looking to become business owners in the franchise industry. Choosing the right franchise for you can be a daunting task. You want a business opportunity that fits your personal preferences while offering a viable plan for profit and success. Before choosing a franchise, take the time to consider these 10 vital signs that the company is the right fit for you.

  1. Proven sales record. The benefit of investing in a franchise is to capitalize on a successful enterprise. A good sign is a franchise that can provide you with proven sales success with their existing franchisees.
  2. Growing market. You want to move into a market or industry that is growing, not fading. For example, now is not the time to open a video tape rental franchise. However, industries like massage are blossoming, with room to grow even larger.
  3. Competition. One of the signs that a franchise is an excellent opportunity is the lack of competition. While there may be a coffee shop on every corner, there are many communities that still are in need of wellness services like massage therapy.
  4. Repeat business. You want a franchise that will bring in repeat customers, allowing you to grow your business. Massage Heights has a fantastic 97% customer retention rate, which is a good sign for any potential owner.
  5. Healthy living. If health and well-being are important to you, then your business should reflect those values. Choose a franchise that promotes health, which just happens also to be a profitable.
  6. Upsell opportunities. Another good sign is a franchise that offers a variety of products and services, giving you multiple revenue streams. Massage Heights does this by offering facials, retail products, and opportunities for Guests to elevate their massage with services like foot scrubs and aromatherapy.
  7. Profitable business model. You want a franchise that has a business model that drives profits. Massage Heights has formed the business model around Membership, which is a proven model for business profit.
  8. Personal interest. A vital sign that a franchise may be right for you is if you are passionate about the product or service it provides. At Massage Heights, our Franchise Owners love that they are offering a service that will benefit their Members and Guests, while providing financial well-being for them and their Team Members.
  9. New customer incentives. Research what types of incentives a franchise is offering to bring in a steady stream of new customers and revenue. You want a business model that is constantly striving to grow your customer base.
  10. Variety. One-trick ponies never last. A good sign a franchise is worth investing in is one that is constantly looking for ways to add variety to their products and services. Massage Heights launched the body + face concept to offer customized skin therapy services that deliver the skin's best health in partnership with dermalogica®, known worldwide as an innovator in skin care.

We hope that you will take the time to research all that Massage Heights has to offer as a profitable and rewarding business opportunity. For those who want to contribute to the health and well-being of their customers while building a successful business, all the signs point to owning a Massage Heights franchise. Learn more about becoming a Massage Heights Franchise Owner.

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